An old French lady had a small shop in her village for years until one day a huge corporate supermarket set up across the road from her little shop:
They put up signs advertising their prices, including one that said: Butter – 10 euros
In response, the old lady added a sign to her own window: Butter – 9 euros
The next day, the big supermarket had a new sign: Butter – 8 euros
Sure enough, the day after the lady’s sign now read: Butter – 7 euros ...
